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Sports Picks Expert Answers FAQs

Sports betting is something that must be done by someone who has an extreme knowledge of the game. When you are investing your money on a professional handicapper, you need to make sure that you don’t have any doubts about neither the process nor the handicapper’s abilities. Read on about the frequent questions that people have regarding sports picks.

Receiving a pick – Normally, most picks are delivered via email. There are a number of companies which provide sms services. This way, you can get instant updates all the time.

The Success rate – There are a number of people who “guarantee” the success. However, you need to be aware of them and find out those who have a documented success rate. They mustn’t make lofty promises but give you a report on their track record. Sure, they may charge high. But they will also, in a way, ensure to give you the best bets.

The bet amount – Be sure to risk around 5% of your bankroll on each selection.

Privacy – While most don’t guarantee your privacy, there are still a number of companies which are sensitive to privacy concerns. Be sure to ask for this information from the company before signing on the dotted line.

The Sports – Be sure that the agency handicaps major Sports – Football, Basketball and Baseball. The more winning percentage an agency has, the better.

When you are getting on with the search for that perfect handicapper, be sure to ask your friends and colleagues on the agencies they prefer to deal with. Also, be sure to get online and ask members of online communities and forums. They will be able to direct to the right kind of websites. Scan the website properly and look for pieces of information mentioned above. As there are so many companies, the more you search, the better are the chances of getting the best deal for yourself. Money-back guarantee and other issues must be sorted out at the earnest.

When you are searching for that perfect handicapper, be sure that he/she is monitored by the The Sports Monitor of Oklahoma. He/she must have won numerous awards if he/she has the experience to showcase. There will be a contact form or mobile number of the website. Just give him/her a call. If the person is able to satisfy you, then go ahead with the deal. When looking for successful sports picks, the above tips will be helpful.

Moving B2B Marketing Online

The next two years will create for the first time in the advertising world a truly new medium. In 2004 the advent of Web 2.0 with video, sound and interactivity from what was until then basically a passive medium gave birth to a new consumer. The 18 to 25 year old of 2004 of course are in fact the online consumers and family budget controllers of 2010-2020.

All of this then as the world inches its way towards yet another global shakeup. Can your organization stay aloft from the web? For sure the internet has now proven itself in B2C marketing and many companies have moved a whole chunk of their budget online. One of our clients told us recently that if it was not for their online spend then her business would be decimated. Although we have a good relationship with this client, you can imagine the dropped jaws when we learned that our efforts were basically delivering 80% of their business.

But what of every other business? What about the engine of the advertising world in the form of B2B marketing. Traditionally businesses rely on above the line marketing, sales teams, networking, assorted trade advertising initiatives, the good old ‘yellow pages’ and a plethora of individual outlets. Surely the Internet cannot replace all of this.

Well the answer is ‘unlikely’. It is very unlikely that the web regardless of its cost effectiveness can replace the skill of a well informed sales team or the savvy and business acumen of a marketing executive with industry knowledge. The internet just like TV and radio is basically only a medium. What gives the Web the edge in B2B marketing from here on in it the ability to deliver information which until this point required print to individual potential customers and existing customers. The web will also give competitors the opportunity to effect your business directly for the very first time.

Over the next 10 years television, magazines, radio and even billboards will take an absolute hammering spend wise as ‘in the know’ agencies and marketing managers worldwide begin to see the amazing analysis and pin point accuracy that the web offers in delivering their message to potential customers.

Recently our business decided to upgrade our aging network infrastructure. Now for an internet marketing company this is a business critical purchase decision. We cannot simply pick up the yellow pages and call in three companies for a quote. What we can do however is go online and discount all of those companies who others have had issues with. You would be horrified to read some of those reviews too. My heart goes out to the ones with decent product and service who managed to find themselves the target of sheer vehemence on the review sections of hardware sites. For right or wrong though we have to pay close attention to the ones with positive reviews by third parties!

So lets see a future example of this. Well look for example at how cars were bought in 2000 and what happens right now. In 2000 there was no YouTube and very little in the way of social networking traffic. A car buyer could go online alright and a quick search for ‘ford mondeo reviews’ would still have a pretty realistic response from the search engines. Our car buyer would have the tools but certainly did not have the education to compare, review, question and blog.

Todays car buyer (who is essentially the same guy or girl) is a lot more savvy. Nobody in their right mind would part with their hard earned cash for a new motor without reviewing the options open to them online in-depth. What more they not only review the product but also the seller, compare the price and will even drive for a better bargain.

This is now also beginning to work its way into B2B with buyers researching new suppliers online before even asking for a quote. A bad review online can spell lost business for your business if you are a hotel or an online electrical retailer but it might spell absolute disaster for your business in five years time if you are trying to attract buyers who will ignore you if you have no online information and practically blacklist your company if they see the odd bad review, blog or forum post.

What you will now need (and sooner rather than later since it can take six months to get right) is a new breed of marketer. A marketer savvy in the ways of the internet, A marketer who will research your online visibility and increase your ‘buy score’. Remember, new customers will know absolutely nothing about your company other than what others tell them. Just like the current comparison shoppers in B2C they will also have an extreme propensity to believe every bad word they see on their screen whether true or false.

The new B2B marketing environment is beginning people! A mixture of organic and purchased traffic can turn you business now into an absolute monster if you know what you are doing… or if you hire the skills of those who do! Of course I can say that easily since I have 13 years online marketing experience and I’ve seen it twice before. But most of us will only realize it when our sales team lose a new client to the competition for what looks like no good reason, only later to find out that our online ‘buy score’ is pretty bad based on some rather nasty looking reviews.

Ohh yes.. the days of that foggy comfort blanket over your business whether bad or good are disappearing and in a few short years you will have to stand naked before your market and hope the competition which you know to be off weaker stuff than your business isn’t sporting an online sixpack like Adonis or the body of Venus whilst you stand cross legged and shivering like Homer J Simpson!

Sports Marketing and Sponsorship Trends for 2012

Everyone in sports marketing and sponsorship knows who the key players are in the marketing of sports. Rights holders, broadcasters, owners of teams, events and facilities plus the athletes and fans all have their role to play. The marketing of sports has always been an adaptive art that requires constant adjustment to satisfy that insatiable demand by fans for more interactive contact and experiences with their beloved teams and athletes.

This year in 2012 there is the possibility that the area of broadcasting might find a breach in the wall of invulnerability which it has been enjoying for the last fifty years. For the first time, a new technology has emerged for broadcasting of sports for which broadcasters do not have a monopoly or first right of refusal on usage. This technology is live video streaming of events. This could signal the start of a race between other players in marketing of sports and sports sponsorship to see who can win the day and provide fans with a new and unique experience. Live video technology permits the transmission of any event, competition or game live to its fans via the internet, without the need of a third party between the event and the fan. That is correct, sports fans. This technology could cut out the broadcasters from this particular part of the marketing game. However, is that a good thing or a bad thing?

Part of the immense value of sports is the revenue gained by competing broadcasters bidding against each other for rights to broadcast events. Would the sponsors that pay so dearly to the broadcasters to display their brands be willing to part company, albeit temporarily or simultaneously from the symbiotic relationship the sponsors have with the broadcasters? Imagine teams taking advantage to communicate directly with their fans. This is what live video streaming allows them to do. That means no broadcast media filtering, analysing and being paid for doing what they have done for more than fifty years. Imagine, sports organizations developing their own media companies, or having an internal media department to say the least. If you doubt the popularity of streaming video, you must have never heard of YouTube. Where in the world have you been? Online video has by far the most online daily traffic amongst anything on the Internet.

YouTube gets more unique daily traffic per day than Facebook. Websites with streaming video get extra link juice from Google because of the organic nature of visits verified by extra time on the site watching streaming video. The broadcast game might have a new gorilla in the booth as teams realize they can create broadcast experiences traditional broadcast media find impossible to put together. Look for this to be a trend that gets bigger and bigger throughout 2012 as teams provide real time interactive experiences with their teams during games. The question really is how the broadcast media react to this changing reality. The relationship between sports broadcasters and sports properties has had an ebb and flow history. Time will reveal if the broadcasters come up with a unique way to get involved, or even to manage this new technology for the teams.