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Protect Your Eyes by Wearing Sport Glasses

Not so long ago, it was rare for an athlete to wear sports glasses. The result was that many an athlete suffered from an injury that was directly related to their sport. Things have changed because today it is just as rare to come across an athlete who takes to the field without wearing protective sport glasses. The simple truth is that everyone related to sports – be it a parent, coach or the players themselves – has realized that it is important to protect the eyes with suitable and protective eyewear.

The use of sport glasses has resulted in considerable reduction in eye damage and at the same time it has also meant that athletes and sports persons who wear protective eyewear also get to see better. Even so, every year hospitals are treating in excess of 40000 eye injuries that are directly related to sporting activities. Anyone who performs on the sporting arena is at risk – even those who play sports that do not involve physical contact.

If you are playing a sport, which involves flying objects or balls and even racquets, then there is a potential risk that you can suffer an eye injury. It therefore makes sense to protect your eyes by wearing sport glasses. If you are of the belief that prescription eyeglasses and sunglasses as well as safety glasses can help protect your eyes when playing sports then you need to think twice. This is because sport glasses are designed to protect you when you play a particular type of sport. These glasses are available in different sizes as well as shapes. Some are designed for use on the basketball court while others are designed for the soccer field.

When choosing your sport glasses be sure to pick one that allows you to wear it with a helmet, should the sport require you to use a helmet. Also, when choosing the lenses for your sport eyeglasses be sure to pick lenses that are made from polycarbonate because this material is impact resistant. Also, polycarbonate offers excellent protection to the eyes from objects that are moving at great speeds. Best of all, these lenses also offer inbuilt UV protection.

However, before you choose polycarbonate lenses for your sport eyeglasses, you should understand that if these lenses are not treated, then they tend to scratch very easily. So, it pays to use a scratch resistant coating on the lenses. Although polycarbonate lenses are the first choice among athletes, it is also important to look at the different frames because each kind of sporting activity requires a particular kind of frame. A vast majority of sport frames can take prescription as well as ordinary lenses. When choosing a sports frame be sure to go with one that is made from material that is tough durable and impact resistant. Typically, you should go with plastic frames or polycarbonate frames. Also, pick a frame that has rubber padding, which helps to protect the frame at the point where it comes in contact with the wearer’s nose or head.

Last but not least, when choosing sport glasses keep in mind the fact that certain sport glasses are designed to wrap around the face. These kinds of sport eyeglasses are perfect for biking and hang-gliding as well as sailing. They also suit people who wear contact lenses as they help to keep the wind and dust from affecting the eyes.

Sports Car Insurance Companies

Some companies offer car insurance directly to the public. The details of such companies can be found in the direct car insurance directory. A car insurance directory highlights companies that offer policy coverage directly to the public and also provides details of services and benefits currently offered.

Most of the companies these days deal directly with the public. This helps the car insurance companies reduce premium costs to the customer by cutting the amount being paid out as commission to agents and mediators. Also, they have taken up direct marketing, sales and customer servicing, thus changing their associating trend with the customers.

Direct marketing is the best strategy that an insurance agent can make use of for good results. All the media advertising channels like television, radio, publications, and telesales and, of course, the Internet can be used, as marketing costs to the company are very low in this kind of advertising in relation to other sales methods. These savings are what are given to the customers as lower premium. Some companies offer lower premium as an added advantage if the customer purchases a car insurance policy online. Some companies prefer to sell only via the Internet, and customers can simply visit the website for a free insurance quote sometimes.

A direct insurance directory can provide a detailed list of all the companies offering a direct insurance purchase facility. The premiums will definitely be lower than insurance companies that appoint agents to take care of the policies.

It is suggested to shop around and get some valuable advice from family and friends who already pay a premium before committing to an insurance company. Check the company’s stability and goodwill. Also, the Internet is the best option to browse for different rates being offered by companies registered online.

Direct Mail and Sports Team Fundraising: The Perfect Combo

Most fundraisers involve teams and booster clubs spending countless hours selling cheap products to raise money. First, many of these products like candy, magazines, candles and scratch cards are items that people really don’t want to buy. Second, team members should not be subject to having an exhausting side-job in sales to raise money. Direct mail, on the other hand, offers a professional fundraising option for teams that produces great results with very little work. The basic premise to direct mail fundraising is that teams send out letters to a targeted list of potential donors – namely their friends and family.

Some people in the world of fundraising will tell you that direct mail can be costly due to postage and printing. The reality is that donation response rates with direct mail can be mind boggling – especially for sports teams. Some direct mail fundraising service providers are boasting profit margins of 80%-90%. This means that your team keeps a majority of that money that is brought in after paying the costs associated with the fundraiser. Most sales based fundraisers only allow you to keep 50% of the profits. So after all your work selling cheap products that people don’t want, you only get half the money that is raised.

The questions is then – why does direct mail work so well with sports teams instead of selling products? The easy answer is that the mailing lists for sports fundraisers are very targeted and accurate. Team members are mailing to their friends and family – people that have already have an interest in their athletic success. The second reason for this success could lie in the emotional connection that people have towards sports teams. Sports fans have a unique feeling towards their favorite teams – especially when family members are on the team. Mailings offer a great medium for teams to exploit this emotional connection. Because direct mail is in letter format – it allows teams to tell their stories to potential donors. The stories include how the team did last year, their potential success for the upcoming year and what excites donors the most – pictures of your team. A well crafted direct mail letter can heighten this emotional connection to a team as recipients feel like they are a part of your program after reading your story. This connection is also something that triggers people to make a donation. And this is why direct mail is great for sports teams.

Now that we have looked at why direct mail and sports fundraising are the perfect marriage, below is a list of tips for creating your own mailing that will be effective.

* Personalized – Because direct mail is in letter format, it is important to personalize the document as much as possible. Put the athlete’s name at the top of the letter and address the recipient by name in the salutation (i.e. Dear Uncle Jim). This can be easily done with a mail merge or variable data printing. Also, a handwritten note on the letter from the athlete can also be beneficial.

* Brand Your Team – Your team has logos and colors. Be sure that these are properly represented in your direct mail piece. Doing this will make your team look professional which is good because no one wants to support a sloppy looking program.

* Tell Your Story – Like was mentioned in the article above, you want to give details about your team. Let donors know how last season went and what the prospects are for this upcoming season. Give donors a schedule of your upcoming games and any websites or social media sites like Facebook where they can follow your season.

* Make it Easy to Give – Finally, give a couple different options to make a donation so it is convenient for the donor. Options could include mail, phone and online. For the mailing option, make sure to include a self-addressed envelope so donors can easily send back a gift.

To find out more about how direct mail can raise money for your sports team with little work and great results, visit